We use a detailed system of checks and balances to determine the correct price. When we meet with a client wanting to sell their home, we carefully go through detailed information together to come up with the right price to market their home at.
- Thorough understanding of your neighborhood, your location in the community, and community amenities
- Research recently sold homes and their final selling prices
- Research currently listed homes and their asking prices
- Analysis to differentiate these homes from yours and make relevant price adjustment
Once we use this formula to set the price of your home, we continue to monitor the market. The fourth step is an ongoing procedure as market trends can shift and affect your home’s positioning.
Pricing in combination with marketing strategies, ongoing advertising campaigns and exposure, incoming calls fielded quickly and accurately, open houses and plenty of showings combine to create a swift and efficient sale of your home. Our goal is ultimately to achieve the highest selling price possible for your home in the most reasonable amount of time.
Risks of Over-Pricing
If a buyer views your property, they might not make an offer if negotiations won’t bring them within an acceptable price range. Also, reasonable offers will seem too “low ball” and the buyer might not insult you with one.
A long period on the market will leave buyers wary. As the home doesn’t sell due to its overpriced status, buyers will be convinced there are other defects or reasons the home hasn’t sold. Statistically, the longer a home is on the market, the greater the likelihood low ball offers will be received.
You will miss the burst of initial market activity. When a new home enters the market, a great number of buyers receive an immediate email. Homes priced beyond their range, or the expected range of the neighborhood, will miss the initial flurry and those potential buyers.