Determining Price

Pricing Your Home

Determining the price to list your home at can seem like an impossible task. There are many factors to consider and it is crucial to know the intricacies of the local housing market in order to price a property to ensure maximum return on your investment without pricing you out of contention.

When you sign on to work with our team, we will do a custom-prepared Comparative Market Analysis (CMA) that indicates what today’s buyers are willing to pay for a house like yours in your area.

We do this by comparing the market activity and prices of properties in your neighbourhood that are similar to yours. Prices for listings that have recently sold represent what buyers are prepared to pay. The price of homes currently listed for sale represents the price sellers hope to obtain. And those listings that have expired were generally overpriced or poorly marketed.

The CMA gives you a sales edge that your competitors may not have. The for-sale-by-owner (FSBO) crowd can’t access information like this. Real estate industry insiders have proprietary access to much of the data used in the analysis, and it’s your agent’s years of experience and intimate knowledge of the local housing market that makes he or she best qualified to interpret the data and make sound recommendations.

Yes, you may see what people are asking for their homes by studying MLS listings, but that doesn’t help you determine the actual selling price. The selling price almost always differs from the asking price, sometimes drastically depending on the state of the real estate market.

And you can be assured that we have our ear to the ground where market conditions are concerned. By understanding and evaluating the local housing market, we are able to adjust the sales strategy accordingly.

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Meet the team

  • Will Pratt
  • Justin Sabbagh
  • Mike Wilcox

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