Some Buyers See Holiday Season as Opportunity

Contrary to popular belief, the holidays may actually be a great time to be buying a home, at least in the Greater Vancouver area, according to new data.

An REW sponsored survey, performed by Mustel Research Group shows that 65% of buyers in the area would be interested in buying a home in December or January, simply because the bulk of them feel that there is more room to negotiate on prices. What the findings of this survey say is in opposition to what many have traditionally felt about the holiday season being a down time for home shoppers.

“The usual pattern for sellers and agents during the holiday time is to take house listings off the market, said Ian Martin, General Manager, and”But in fact there is a real opportunity in the Vancouver Lower Mainland area during December and January for purchasing homes."

What's changed? "The survey found that instead of having to find time to tour real estate listings during busy holiday schedules, 74% of those surveyed use the Internet for their main source of real estate information telling us buyers are finding it more comfortable to search for real estate." 

With the prevalence of the internet as a home shopping tool, the store is always open, as they say, and weather does not play a factor in deterring interest, as has been the historical trend. The REW survey suggests that many of their respondents do much of the preliminary research on their own online, to vet out housing non-contenders, and then seek the advice and help of a Realtor in the physical part of house hunting.

Other reasons listed by the survey as why house hunting continues on through the holiday season, included, necessity ( relocation etc.), starting off with a new year, and for a select few, the time of year did not effect their interest in searching and acquiring property.



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